The market for alternative nicotine use continues to evolve. One of the new products is the lil device, a trademark of KT&G, a developer and manufacturer of tobacco heating devices. IQOS entered into an agreement with KT&G and took the fresh development under its wing, launching the lil SOLID device on the market. The main feature of the novelty is its affordability. At the same time, the user gets the same high-quality assembly, well-thought-out design, no fire, ash and cigarette smell, and a reduced concentration of harmful substances.